Our Story
Our mission is simple: make feeling good the easiest part of anyone's day.
Tulua started with a shot. Organic, cold-pressed, powerful enough to actually feel, and simple enough to fit into anyone's day. We helped pioneer the wellness shot category, and shots are still at the heart of what we do.
But from the beginning, the mission has been bigger than any single format: the world's most effective functional ingredients should be easy and enjoyable for everyone to access.
Today that means shots and a growing range of wellness staples. Wherever we go, the standard stays the same: real ingredients, a clean process, and the belief that feeling good shouldn't require a complicated routine
Where It All Started
In 2014, founder Zeyad set up shop in Huntington Beach, California, with a clear focus: build the most powerful ginger shot on the market and do it right from day one. That first year was all groundwork: developing the recipes, building out the manufacturing operation, and earning every certification the right way, including USDA Organic.
Finding the right ginger alone took six months. After sourcing from growers around the world, he landed on a single-origin variety grown in the Amazon rainforest in Peru, chosen specifically for its potency, pungency, and depth. By 2015, Ginger Shots was born and Whole Foods Market came on board as the brand's very first retail partner. For a small family operation running everything in house, it was the validation that the work had been worth it.
Meet The Founder
Before Tulua, Zeyad spent two decades in medical technology, working on devices and diagnostics that helped people fix problems after they had already gone wrong. A different idea took hold: what if the better approach was prevention? What if the most powerful medicines were not in a lab, but in nature, and the real challenge was just making them easy to reach? Ginger had been doing exactly that for thousands of years. It just needed a better delivery system.
Made in California
Everything Tulua makes is produced in house at our facility in Huntington Beach. No co-manufacturers, no outsourced bottling. We oversee every step, from the moment ingredients arrive to the moment a bottle goes out the door. Tulua is still a family business. The same hands that built it are still running it, and the standards have not changed.
From Ginger Shots to Tulua
As the lineup grew beyond ginger, the name needed to grow with it. Ginger Shots had become something larger, and a new name was born: Tulua. In Arabic the word means rising, emergence, and dawn. Today, Tulua is nationally distributed and carried at Whole Foods, Mom's Organic Market, Erewhon Market, and retailers across the country, with a growing lineup that spans shots and a range of wellness staples.
The idea behind it has not changed since 2014. Nature already has the answers. We just made them easier to reach.
Subscribe & Save
Create healthy habits and never miss a shot when you sign up for a subscription. Plus, you'll get these benefits:
Savings
Save on every delivery, every time.
Never Run Out
Your favorites delivered automatically so you never miss a day.
Flexibility
Receive your supplements on your schedule — pause, skip, or cancel any time.
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